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America Mergen

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...like Disco Lemonade....

April 6, 2020 America Mergen
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My latest business venture is Disco Lemonade, a custom embroidery shop started in 2019. But let’s be clear here, this is not your grandma’s cutesy embroidery or Southern Belle monogrammed madness. No no, we offer more of an edgy embroidered look. Think more of a girl power, snakes + skulls vibe.

It’s been a fun ride the last few months jumping straight into the world of embroidery with the purchase of a 6 needle embroidery machine! Did I mention I had NEVER embroidered before this?? Oh yeah, I had no idea what I was doing but I was ready to learn. I had one small break down at the beginning, which included crying on the phone to the technician, but he assured me I could learn, I just needed some time. (Although I was a little embrassed I apprecaited the free therapy.)

I wish I had a dope reason for going all in with embroidery but the truth is I just always want to be different. Embroidery allows me to create whatever I want on my clothes + feel like it’s the best representation of my true style. Plus, I love creating for other people! It’s been the best creative outlet for me + I’m so thankful I just went for something I knew nothing about!

Follow along on instagram @itsDiscoLemonade. I update stories + posts with all current projects + love sharing news ideas. You can DM for custom orders + collab ideas. Let’s create some rad art!

As always #workhardlookrad,

America

 

Queestion. Where did I come up with the name Disco Lemonade?


Hint: It’s a line in a song by Marcy’s Playground… (Also look up the cover by Unions, it’s so beautful!)

In Disco Lemonade Embroidery Tags austin, custom, Disco Lemonade, itsdiscolemonade, embroidery, custom embroidery, austin embroidery, machine embroidery, DIY
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Hat Girls Club

April 6, 2020 America Mergen
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Hat Girls Club became a passion project because I’m a regular hat wearer + always a hat ‘…pusher, I push people’ Mean Girls. I started an intsagram @hatgirlsclub where I promote different custom hat shops/businesses + larger scale hat retailers. I post about trends in style + color (very into ivory, winter white + blush hats right now). Hat sales #buymorehats. Hat inspo (very into bridal wedding hats). I’ll answer hat questions, help you choose your first hat + always repost a good hat look.

I don’t know where this will take me but for now I love using instagram to inspire more people to wear hats with their every day looks. If we are talking big future goals, I’ll love to do a collaboration with a favorite hat company or start a line of hat bands… but we’ll see where things go.

For now, I have embroidered branded items for Hat Girls Club including bandanas, beanies, patches and tote bags. Hit me up for more info on current products! We’d love your support.

Follow along for inspo + always tag @hatgirlsclub whenever you are rocking your favorite hat!

As always #workhardlookrad,

America

 

Favorite Hat Brands rn:


01 : Goorin Bros @goorinbros

02 : Maufrais @maufrais.austin *custom options avilable

03 : Lovelybird @lovelybird_

04 : Aspen Hatter @aspenhatter *completely custom hats

In Hat Girls Club Tags hat, hatgirlsclub, hatgirl, hgc, aspenhatter, goorinbros, maufraisaustin, austin, texas, lovelybird, custom
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